Brand building | Art direction | graphic design | illustration
Baschi - zwüsche dir und mir
In addition to the artwork photography we also created a vast amount of press shots, all based on the story of Baschi with the girl.
Photography by Lorenz Richard
Since he was catapulted to fame in the MusicStar TV talent show in 2003, Baschi has been a household name in Switzerland.
I did the art direction and design for his seventh album ‘Between You and Me’, and came up with a vintage movie concept featuring Baschi and a mysterious leading woman.
Challenges included finding an abandoned train track, a mid-century style villa and an entire rugby team – all pretty rare in Switzerland!