Art direction | graphic design | BRANDING
FIELD 216
Field216 is a Yorkshire-based flower growing business with a focus on community engagement, sustainability and kindness to the planet. As well as growing and selling native flowers, they offer flower arranging workshops, whole sale dried flowers and open their fields for educational purposes.
The owner Dot Appleby wanted a logo to launch her business and needed support establishing her brand. She was keen to add a modern twist to her visuals.
I created a bright colour palette for her and developed a unique direction for her photography, with blocks of colours amongst natural foliage, to highlight the beauty of individual blooms.
