Brand building | Art direction | graphic design | illustration
Playstation - Uncharted 2
Completed at Red Design
Playstation wanted a unique press pack to create a buzz around the launch of their latest game, Uncharted 2.
I came up with a concept based on Tibetan books, which are traditionally created by stacking single sheets between two pieces of wood and then wrapped in cloth. The game CD was hidden in the bottom of the ‘book’.
The pages featured Tibetan symbols, game footage stills and hidden messages which could only be read with a piece of red overlay.