Brand building | Art direction | graphic design | illustration

Playstation - Uncharted 2

Sony Entertainment Playstation Uncharted 2 Press Pack
Playstation Uncharted 2 Press Pack Embossing Detail

Completed at Red Design

Playstation wanted a unique press pack to create a buzz around the launch of their latest game, Uncharted 2.

I came up with a concept based on Tibetan books, which are traditionally created by stacking single sheets between two pieces of wood and then wrapped in cloth. The game CD was hidden in the bottom of the ‘book’.

The pages featured Tibetan symbols, game footage stills and hidden messages which could only be read with a piece of red overlay.

Sony Entertainment Playstation Uncharted 2 Press Pack