Brand building | Art direction | graphic design | illustration
Rose Hayden-Smith is an author, historian and food systems expert based in California, also known under the brand name ‘The Victory Grower.’
Dr Hayden-Smith wanted a new logo plus some key images to tie her unique service offering together. She was keen to establish a colourful, individual aesthetic – nothing too stuffy or ‘academic’.
We created an organic colour palette and a distinctive illustrative style to reflect her love of nature, her fascination with poster art and her sunny personality.