Brand building | Art direction | graphic design | illustration
ROSE HAYDEN-Smith

I want you to know that I absolutely love this theme and what you've done. Thank you for your patience and grace during the process. I am simply over the moon with the final package. It's brilliant and it's going to make my work stand out in such a positive way. Your work will greatly improve the impact of mine. Thank you.

Dr Rose Hayden-Smith
The Victory Grower


Rose Hayden-Smith is an author, historian and food systems expert based in California, also known under the brand name ‘The Victory Grower.’
Dr Hayden-Smith wanted a new logo plus some key images to tie her unique service offering together. She was keen to establish a colourful, individual aesthetic – nothing too stuffy or ‘academic’.
We created an organic colour palette and a distinctive illustrative style to reflect her love of nature, her fascination with poster art and her sunny personality.





