Brand building | Art direction | graphic design | illustration


As well a a name change the brand also had to be developed to work for Expos. I have designed business cards, roller banners branding for the Expo, including signage, merchandise and the brochure 

Annina Diston at WMB Expo Networking with wings background

I worked with female business networking group Women Mean Business on their initial logo as well as a reworked brand identity when they rebranded as MPWR.

The brief was for something simple, modern and immediately arresting. The bold typeface and monochrome colour scheme immediately sets WMB/MPWR apart from other female business groups, which often choose more overtly feminine designs.

I adapted the branding for a wide range of different assets including digital images, signage, an expo guide and tote bags.

I love LOVE love Annina’s style and she just ‘got’ exactly what I needed, when others really hadn’t! Can’t recommend her enough! Nothing is too much trouble and her attention to detail is fantastic!
Tracy Burleigh
Founder MPWR