Brand building | Art direction | graphic design | illustration
MPWR – WMB
As well a a name change the brand also had to be developed to work for Expos. I have designed business cards, roller banners branding for the Expo, including signage, merchandise and the brochure
I worked with female business networking group Women Mean Business on their initial logo as well as a reworked brand identity when they rebranded as MPWR.
The brief was for something simple, modern and immediately arresting. The bold typeface and monochrome colour scheme immediately sets WMB/MPWR apart from other female business groups, which often choose more overtly feminine designs.
I adapted the branding for a wide range of different assets including digital images, signage, an expo guide and tote bags.