Brand design that turns clarity into growth
I help design-aware founders and creative businesses transform visual identity into a strategic advantage – so you attract the right clients, stand out in a crowded market and shape how the world perceives you.
You make something worth seeing – I make sure it’s seen the right way.
MY Services
You might be launching a new brand with big ambitions, evolving an existing identity that no longer reflects your value or competing in a space where visuals and perception determine success.
That’s where I step in: I don’t just design things that look good – I design visual systems that work hard for your business. Whether you need a cohesive brand identity, clear messaging assets or a visual foundation that supports growth, I help you crystallise what makes you unique and transform it into work that drives real results.
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No more scattered visuals or mixed messaging – I distil your essence into a clear, distinct identity that reflects your purpose and speaks to your audience.
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With thoughtful visual strategy and design systems, your brand looks like the trusted, professional choice – attracting the right clients, partners and opportunities.
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Stand out from competitors with visuals that tell your story, amplify your voice and create a memorable experience.
Latest work
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House OF JANNEKE
“10/5 if that was possible! From the very get go, Annina had the right questions to get to the bottom of what I was looking for, she knew how to understand the vision and then translate that into something real. A real pleasure to work with, I would recommend with my eyes closed. You can be sure your project will be in safe and talented hands!”
Janneke Simpson
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![Paul Craddy, a smiling man with short gray hair, wearing a black suit jacket and white shirt, against a gray background.]()
Remap Consulting
“I'd highly recommend working with Annina. She is incredibly talented, quick to respond and very creative. She helped developed the branding for my company, which we keep being complemented on by our clients. A real pleasure to work with and who delivers excellent results.”
Paul Craddy -
![Alice Lodge, a woman with shoulder-length blonde hair, glasses and gold hoop earrings standing outdoors in a wooded area, holding a Canon camera and smiling.]()
Bright Frame Photography
“Annina did an absolutely fantastic job of designing my logo and working out some colours and shapes to include in my brand. The whole process was so much fun as it started with some very vague ideas of mine which then where brought to live by Annina. Her ideas where really inspiring and gave me a good idea of where I wanted to go with it. The final product is just perfect. It’s really me and unusual and beautiful.”
Alice Lodge -
![Gina Stringer, a woman sitting at a wooden table inside a bakery or cafe, with a display case of baked goods behind her.]()
Stand Tall PR
"Annina created all the branding for my new business, she understood the brief perfectly and exceeded all my expectations, bringing my business to life with a brand I am beyond proud of. Not only is she extremely talented, she's a pleasure to work with too and very clear with her communication. I'd happily recommend her to anyone!"
Gina Stringer -
![Dot Appleby, a woman with blonde hair smiling, sitting on a chair with a lush floral backdrop of orange and pink flowers and green leaves.]()
Field 216
“Annina is a branding wizard. Not only does she put you completely at ease, but she brings out the personality and individuality of your business in the designs. She was tolerant of my ‘tweaks’ and I’m so happy with end product.”
Dot Appleby -
![Andrea Morrison, a woman with shoulder-length reddish hair and fair skin is smiling broadly, showing her teeth. She is wearing a patterned red and orange blouse, layered necklaces, and a tan leather jacket.]()
Andrea Morrison, Life coach
“What can I say? Annina is amazing! I worked with Annina to completely overhaul my branding and her work blew me away. Her designs are fresh, creative, impactful, everything you want in a designer but most of all she really gets the heart of your brand, and creates imagery and design that is everything that you want to say. She now does all of my creative art work and people just know that it's my brand, it's incredible. I highly recommend her, every business should work with her, they won't regret it!”
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![York Mumbler owner Emily Pickard, a woman with black hair smiling outdoors with a blurred cityscape in the background.]()
York Mumbler
“Annina is an absolute joy to work with. She is one of these people who just says yes, gets stuck in and delivers great results, so refreshing! She's very talented and although has her own unique style, can adapt and work to any brief. She clearly takes great pride in her work and gets to know what you want to achieve. if you're looking for a designer for your business then this is your lady!”
Emily Pickard -
![Laura McDonagh, a woman with blonde hair wearing a colorful orange and purple checkered dress stands in art gallery with photo display on white walls behind her.]()
Laura McDonagh, Writer
“Annina is everything you need in a graphic designer: creative, intuitive, patient, responsive and highly professional. I've had so many compliments on my new branding!”
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![Mary Mandis, owner of Yorkshire Rose Candles, a smiling woman with shoulder-length blonde hair and a small hair clip, wearing a black floral shirt, sitting in front of green foliage.]()
Yorkshire Rose Candles
“I had worked with a couple of graphic designers before but they never quite understood what I wanted. But Annina, got it from the beginning. Her branding knowledge is first class. Working with Annina, was fab she is very professional and she kept me informed on timescales all the time, her communication was great.”
Mary Mandis -
![Caitlin Hazell, a woman with shoulder-length dark hair wearing a black floral dress, standing in front of a green door and wall.]()
Caitlin Hazell PR
“I worked with Annina on branding for a new business. She interpreted the brief perfectly, in fact better than I could have hoped for. I have received lots of lovely feedback from clients. Annina is incredible talented and a pleasure to work with!”
Caitlin Hazell -
![Helen Booth owner of Masque Photography, a woman with red hair and hoop earrings smiling, leaning on a desk with color swatches, fabric samples, and papers, wearing a yellow sweater and jeans, against a gray background.]()
Masque Photography
“Annina completely hit the nail on the head with my re-branding! She is a complete professional from the ideas conception right through to the final design. Collaborating with me to inspire the most perfect design for my business. I can not recommend her highly enough.”
Helen Booth
Ready to turn visual clarity into business impact?
Whether you’re launching, scaling or ready for your next evolution, I can develop the identity that helps you get there.