Frequently Asked Questions
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Brand identity, logo design and creative direction – from a full rebrand to a single new asset. I also design websites, print materials, illustration and social media assets, so every one of your touch points speaks with one voice.
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Get in touch through the contact page or drop me an email, and we'll set up a conversation about your business and what you need. Whether you're starting from nothing or refreshing what you already have, that first chat is where every project begins.
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Yes, and I'll tell you honestly what it needs. Sometimes it's a case of refining what's there; other times the concept isn't right and a rebuild is the better investment.
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Yes. People buy from businesses they trust, and trust is built visually before anyone reads a word – a confident, cohesive identity makes it easier for the right clients to recognise you, choose you, and value what you charge.
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This usually comes down to not having clear guidelines to work from. I provide every client with a set of brand guidelines, so anyone using your assets has one clear reference point.
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With an honest audit of everything currently representing your business, to see where the inconsistencies are coming from. From there, we rebuild from one solid foundation, so your branding and website finally look and sound like the same business.
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Item desIt starts with a conversation, not a contract – I'll ask the right questions and recommend an approach, no design vocabulary required on your end. From there it's collaborative and personal: you'll be involved at every key stage, and I'll always give you my honest opinion.
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Twenty years of hands-on brand-building experience, and a real commitment to understanding your business before I design anything – nothing here is templated. Authentic branding comes from that understanding, not from copying what looks good elsewhere.
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Almost always, yes. DIY tools are great for getting started, but they're built for speed, not distinctiveness – if your branding feels generic or isn't landing, that's the sign to build properly on the foundation you've already laid.
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I offer branding packages – from a simple logo package for new businesses, through to a full identity package with brand guidelines and collateral for a total refresh.
Every project is tailored to your scope after our first conversation, so there are never hidden costs.